Small Is the New Big by Seth Godin

$7.99

Small Is the New Big

  • And 193 Other Riffs, Rants, and Remarkable Business Ideas
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 7 hrs and 27 mins
  • Categories: Business & Careers, Management & Leadership

Publisher’s Summary

Seth Godin, one of today’s most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world’s most popular blogs.

Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.

It’s an entertaining snapshot of Godin’s fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?

All of these riffs add up to a few essential themes:

  • Small is the new big because big has gone from a huge advantage to a liability.
  • Authentic stories spread and last, but lies get exposed faster than ever.
  • The ability to change fast is the single best asset for any person or organization.
  • Aretha was right: Respect is the secret to success.
  • It’s easier than ever to become remarkable. There’s no excuse for sticking with mediocrity.
  • ©2006 Seth Godin (P)2006 HighBridge Company

    Customer Reviews

    1-5 of 2 reviews

    • Amazon Customer

      If you don’t have time to do it right, you don’t have time to do it again

      Another fantastic read from Seth, even though it was written years ago I find it just as timely and relevant today

      September 20, 2017
    • James

      One of my favourite Godin books

      Small is definitely the new big and this book nails it on the head. Worth the listen more than once.

      And narrated by Seth as always, shut up and take my money.

      September 20, 2017

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